Create a quiz or survey for lead generation

Quiz Umfrage Leadgenerierung erstellen

Using a Quiz or Survey as a Lead Generation Tool

Marketers are always looking for new, creative ways to generate leads to grow their business. One of the latest trends in online marketing is using a quiz or survey as a lead generation tool. All marketers are all familiar with running ads on search or social media, and we are certain that you know the importance of capitalising on this traffic, whether through a downloadable eBook or signup for a webinar. But many companies now realise the importance of categorising incoming leads to determine relevance, importance, or urgency in following up. This is where quizzes or surveys can be extremely valuable. In this blog post, we will go through how to set up a quiz as a lead generation tool, where on your website to implement it, and share some best practices for setup.  

How to use a Quiz for Lead Generation

There are a number of ways to implement a quiz or survey as a lead generation tool. Many of us are familiar with the Buzzfeed-style quiz commonly found on social media, but quizzes or surveys can also be used either on your company website or through an email marketing campaign. Many coaches (such as in lifestyle or leadership) choose to implement a quiz on social media (“What is your leadership style?” for example) which then generates leads that can be contacted for private sessions or webinars. B2B companies, on the other hand, may choose a different approach. We have seen an increased interest in implementing customer surveys as a way to ensure customer satisfaction as part of companies’ email marketing efforts. In addition, many businesses are using a quiz on their website to discover more about a potential lead to make the follow-up call more productive.  

Setting up your Quiz or Survey

As you can tell, there are many ways that quizzes, surveys, and analyses can be applied across industries. At Quizchecks, we pride ourselves on providing an easy-to-use quiz tool for a variety of applications. The quizzes of our software solution can be fully customized to ensure that your branding (including brand colours) are represented. In addition, we offer a fully-customizable automatic email service that enables you to easily share results with participants and start a communication. Setup through our platform is easy, simply sign in to your account (or sign up for a free trial) and begin building your quiz.  

Find your quiz topic and the right questions

As mentioned, our customers range from coaches and trainers to online marketers, marketing-agencies and other different companies. This means that the range of topics varies greatly, but there are still some general guidelines that you can follow for setting up an effective lead generation quiz. The most important part of a quiz or survey is choosing the right topic. Make sure that your topic is hyper-relevant to your audience, as this is what determines whether they will be taking the quiz or not. Keep your quiz very specific and avoid being too broad, as this will ensure that you get the information that you need while keeping potential customers interested in finishing the quiz. Similar to keeping your quiz topic-focused, you want to make sure only to ask the most relevant questions. At your first quizzes try to have a maximum of fifteen questions in your quiz and ask only the questions that are of most importance to you. Keep the questions short and simple, and remember that people are sacrificing their time to participate, so they want to make sure it is worthwhile.  

Final Thoughts

Quizzes and surveys are a great lead generation tool. Not only are they an engaging way to interact with a potential customer, but they can be used to qualify leads as well, making you better prepared for taking the next steps. Quizchecks offers an easy-to-use platform that allows you to fully customize your brand and messaging. For every single question in a quiz or survey, you can send a personalized answer and reply in an automated email to your quiz participants. What are you waiting for? Try Quizchecks today!

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